All work
Case study · Fragrance
From zero to $1M in sales in the first year.
A perfume brand starting from nothing. We found the most efficient platform, fixed what was dragging Meta down, and built the creative around it.
- Brand
- Perfume brand (name private)
- Category
- Fragrance
- Market
- Pakistan
- Timeline
- 12 months
- Sales in the first year
- $0 → $1M
- From launch to $1M
- 12 months
- Platforms compared on CPA
- 3
The challenge
The brand started from zero. It needed to find out which platform could bring in customers at a cost that made scaling possible, and what was holding the others back.
- Meta
- Google & YouTube
- TikTok
- Creative strategy
- Email & SEO content
What we did
- 01Ran Google and Meta audits and a wasted-spend analysis.
- 02Compared CPA across Meta, Google/YouTube and TikTok. TikTok came out as the most efficient platform by a wide margin.
- 03Found that landing page speed was the main drag on Meta.
- 04Handled creative strategy and ad copy.
- 05Wrote the email and SEO content.
The result
The brand reached $1M in sales in its first year.